The SHOW must go on.

The golden age of cinema was all about showmanship. People have always attended the movies to be fulfilled, not just by the film, but by the experience. Rich décor, comfy seats, a larger-than-life screen, theatre popcorn, cartoons, news-reels and intermission clocks all contributed to the moviegoing experience. Seizing on this trend, AdFilms pioneered the cinema-advertising concept in Canada through the development of a drive-in movie theatre “intermission clock” during the 1950’s. The aim, to entertain and engage the audience on what would otherwise be a dark screen, was as true then, as now.

Today, the TAKE5, a high-resolution digital reel of custom static, animated and video content, runs lights down, in full screen and audio, in the minutes immediately preceding the coming attractions. People attend movies to be entertained, and anything associated with that experience should offer the same allure.

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