Cinema Advertising

The average person is inundated with as many as 5000 ads each day, so it’s easy to extrapolate that people are becoming more immune to advertising.

The challenge in marketing is to find creative ways to break through the clutter and directly engage your ideal customer.

Cinema advertising works. And it works because the movie-going audience is:

In awe, thanks to the larger-than-life screen.

Receptive and already in a mindset to be entertained.

Captive. No flipping channels, no distractions.

Local and locally-dedicated.

Targeted. Studies and admission patterns tell us WHO ARE IN THE SEATS, allowing for demographic targeting.

Interactive and accessible through value added lobby displays and sampling promotions.

Loyal and regular patrons of their favourite theatre, translating to better frequency of exposure.

Enlightened, well-educated, higher income earners.

Built in and leveraged by significant movie industry promotion.

 

Cinema is the ‘100% medium’. Unlike every other advertising vehicle, 100% of the audience is exposed to, and impacted by, your brand. It is an advantage that cannot be overstated, and also the chief reason why recall rates for cinema campaigns are up to 6 times higher than other forms of media.

“The medium is the message.”

 

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