WHAT IS THE TAKE5?
Imagine a movie theatre minutes before showtime. Patrons settling into their seats, chatting to their seatmate and enjoying the first few bites of popcorn, when the lights dim, the curtains open, and all attention focuses on the screen. The TAKE5 is a show-reel that precedes feature films at partner Canadian cinemas. The show engages local audiences with custom branding and in-house policy announcements.
No clutter. Maximum results.
WHERE DOES IT PLAY?
- Drive-In Theatres (OZONERS) are thriving in 2020. The Ozoners Adgregate consists of 10 locations and 22 screens, attracting 400,000 patrons during the prime summer months.
- Independent movie theatres (NABES), approaching 60 screens in 6 provinces, largely in secondary Canadian markets. The neighbourhood appeal of these theatres makes it ideal for branding to local audiences. Build your brand in one location, or all of them. Pick and choose.
WHO ARE IN THE SEATS?
Locals, first and foremost. Each location offers a unique appeal. Please visit our network maps for more information.
HOW LONG IS A CAMPAIGN?
Video campaigns are sold in 4 week minimum flights and static ads run a minimum of 8 weeks. Longer durations offer discounted rates and more effective results.
WHAT SORT OF LEAD-TIME IS REQUIRED?
Two weeks for the creative process + shipping and handling.
WHAT ABOUT CREATIVE?
Aspect Ratio: 1998x1080 (1.85:1 flat aspect ratio) using standard RGB colour space.
Video files in AVI, Quick Time, MPEG or MP4. 24 frames per second. Indicate interlaced or progressive scanning.
Static: Maintain an imaginary buffer around the edge. Please keep all text and logos within that margin. If any information is butted up right against the edge of your advertisement, it may be cut off and unseen by your audience.
Embedded audio files must have the 5.1 format and channel mapping in the order Left, Right, Centre, LFE, Left Surround, Right Surround.
Average loudness should not exceed 82dB.
Select bold fonts that are easy and large enough to read. Usually sans-serif fonts work best. Hand written or intricate fonts will get lost and not translate well.
WHAT DOES IT COST?
The cost varies from location to location based on factors such as market and attendance. Fill out our ‘Get a Quote’form for more information
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