d-Pre
WHAT?
An entertaining and enlightening mixture of high definition content and advertising, catering specifically to the unique movie audience demographic, in the 15-20 minutes preceding the film. The custom branding (in static 10 or animated 30 second durations) is created in-house by AdFilms and presented in an unobtrusive and “soft sell” manner so as to maximize captive audience impact.
WHERE?
The d-Pre was launched in southwestern Ontario in 2008, with plans to expand throughout Canada. Our d-Pre network consists of well-attended independent movie theatres in both primary and secondary markets. The neighbourhood appeal of these theatres makes it ideal for the promotion of local services and retailers.
Feel free to pick and choose locations, or ask about our volume discounts!
WHO?
Extensive demographic research has been conducted at each location, detailing audience specifics. If you are looking to promote your brand to a similar demographic, you will not find better “bang for the buck”.
Please visit our theatre profiles for more information.
WHEN?
d-Pre campaigns are sold in 13 week flights, however the digital aspect allows for wiggle room in terms of start date, campaign-splitting, change of creative, etc. We are happy to work with you to achieve your branding goals.
HOW MUCH?
Talk about “bang for a buck”! Would you believe that our rates work out to less than a loonie each time your ad is screened to our captive audiences? That incredible value is hard to match. Where else would you be able to target your brand to your specific, captive, and local demographic, at an affordable rate?
Email us for more specific rate information. A nominal creative charge is applicable